The cinematic universe of Bulgari's ad campaigns feature the city of Rome, extravagance, and their brand ambassadors. Beyond communicating the physical products that a brand offers, ad campaigns communicate the brands identity, values and tone of voice. Over the past few years, Bulgari has mastered the art of producing ad campaigns that reach beyond the confines of displaying just a product, and instead finds a way to display their essence.
Many of these campaigns feature A-list names and talent such as Zendaya and Anne Hathaway. With concepts exploring ideas like 'unexpected moments' or 'wonder' in life and the playing the luxury of "too much", these campaigns build an aesthetic along with a set of values for their customers to relate to.