Earlier this year, Coach launched their "In My Tabby" campaign focusing on the personality of their spokespeople and highlighting their iconic Tabby bag. Lil Nas X, Camila Mendes, Kōki and Wu Jinyan shared what they carry with them in their Tabby bag, giving viewers insight to their own personalities and goals.
Campaigns offer models the opportunity to be the face of a brand or idea, however we often forget that it also offers the opportunity to be a voice. Campaigns create a platform from which models and celebrities can showcase their own personality, values, and perspectives. Coach's new campaign gives us a peak at the personalities behind the faces. Lil Nas X values his future and the opportunities to come while Camila Mendes values the knowledge and experiences she has gained in her career so far.
When taking on a booking or a creative project you are not only representing a client but connecting your own voice and identity to that project. What do you want to say? How will you use your voice and show your personality in the media you create?