The 'beach' setting is a photoshoot concept that has been used again and again across every fashion magazine for decades. The task of the team on a beach shoot these days is creating something as new and refreshing as a dip in the ocean. The fashion industry is, however constantly inspiring itself. Let's get inspired with some of the most creative beach shoots from the past decades.
Going back to the start of beach photography, the 1930s were a time of revolution for photoshoots. Where photography was previously hyper-staged and perfected, new advancements in camera technology allowed for more freedom and spontaneity. Thus, a new genre of photography was born, lifestyle photography. Photoshoots became moments in time with action and movement. The beach became the perfect setting for this new creative freedom.
The styling of beach shoots can be quite predictable. One might expect a swimsuit or cover up or a dress blowing in the wind. This editorial, however, marries many unexpected qualities for a beach shoot. Rather than a tropical getaway beach with white sand, we have a pebble beach that feels more nautical than vacation. Anne Schaufuss in a striped suit brings whimsy with circus-esque beach balls. The overall feel is graphic and punchy, an unusual look to achieve with a beach shoot.
Coco Rocha's first appearance in Vogue turned some heads with an unconventional photoshoot on a beach in Maine. The styling set Rocha apart from her setting, creating an eery dissonance between the subject and the background. Rocha feels like one of two characters, the beach an opposing personality in itself. Her presence is undeniable and unavoidable.
The beach is an environment that inspires playfulness. In this shoot with Ruby Aldridge for Elle Canada, we see the effects a playful location can have on a collection. Styled in unconventional tailored looks, the beach location for this shoot brings out the whimsy in the pieces, highlighting a more joyful side of tailored silhouettes. In this shoot, the wardrobe and location work together to create a refreshing result.
The beach photoshoot has been seen time and time again. Creating innovative images takes an understanding of what has already been done so that we can venture into what has not been done. For an opportunity to add your own creative flare to the long history of beach shoots, join us for an editorial beach photoshoot experience! More information on the inspiration and the creative team below!
