At this year's Met Gala, Nicole Kidman chose to outfit repeat when she wore the pink feather dress from her 2004 Chanel N°5 ad campaign. The advertising film set a precedence in perfume advertising with its cinematic take on marketing.
Today, perfume ads are known for using abstract, story-based extravagence to convey the notes and feeling of a scent, but at the time, the campaign was a ground-breaking step forward in modern advertising.
When a product is intangible or difficult to convey, how do we communicate with the target audience in a way they can understand? Advertising has become as much about lifestyle as it is about the product itself, lending theatrical storytelling a heavier hand in reaching consumers.
